Welcome to the Gravity Projex client portal. Your proposals, reports, invoices and campaign insights all live here — delivered as private links, no logins, no back-and-forth email chains.
portal.gravityprojex.com.au/your-business-month-year — bookmark it for easy access, or save it for your records.
What are they? UTM are short tags manually added to URLs that you share online and allow GA4 to report on exactly where a visitor came from — so “unassigned” traffic becomes properly attributed to social, email, referral and campaign specific traffic.
GTM tagging has been switched on for all Gravity Projex clients as standard to capture outbound link clicks through your website reporting — ticket buttons, phone taps, map links, social icons, etc — this is not mandatory to utilise but a handy addition to your website’s core code.
With UTMs in place, your reports evolve from traffic counting to genuine attribution modelling — every post, campaign and partner link accounted for.
| Parameter | What it tracks | Required? |
|---|---|---|
| utm_source | Where the traffic comes from (platform / referral name) | Always |
| utm_medium | What channel type created it (organic_social, paid_social, email…) | Suggested |
| utm_campaign | Which campaign sent it (groups results under one label in report) | If Relevant |
| utm_content | Which specific post or ad (useful when running multiple creatives at once) | Suggested |
| utm_term | Keyword (only used for paid Google Search campaigns) | If Relevant |