Caloundra Chamber, Apr 2026 — Portal – Gravity Projex | Performance & Communication Client Zone

01

Monthly Snapshot

Your at-a-glance summary for April 2026, with month-on-month movement vs March.

Active Users

New Users

Returning Users

Avg. Engagement Time

Top Page

Top Traffic Channel

916

≈ stable vs Mar (954, −4.0%)

857

≈ stable vs Mar (895, −4.2%)

151

↑ vs Mar (149, +1.3%)

33s

↓ vs Mar (38s, −13.2%)

Homepage
606 views

Direct
539 sessions (43.0%)

April context: April held the territory gained in March, with 916 active users — only a 4% dip from March’s high of 954. This is a strong result: it confirms March was not a one-off spike but the beginning of a new, higher traffic baseline. Direct traffic retreated slightly from its March surge (656 → 539) as expected post-event, while referral traffic grew to 202 sessions — the highest referral volume in the reporting period — driven by caloundramarkets.com.au (163 sessions) and the now-established tastecaloundra.com.au pipeline compounding.

02

Month-on-Month Comparison

Active Users

916 Apr

≈ −4.0% vs Mar (954)

New Users

857 Apr

≈ −4.2% vs Mar (895)

Returning Users

151 Apr

↑ +1.3% vs Mar (149) ✓

Avg. Engagement Time

33s Apr

↓ −13.2% vs Mar (38s)

Event Count

5,800 Apr

↓ −7.9% vs Mar (6,300)

Engaged Session Rate

63% Apr

≈ vs Mar (65%)

Referral Sessions

202 Apr

↑ +9.2% vs Mar (185)

Organic Social

91 Apr

↑ +85.7% vs Mar (49)

Overall trend: April’s headline story is consolidation at a new high baseline. The site held 96% of March’s traffic levels without any identifiable event spike — meaning the underlying audience is genuinely larger than it was in January and February. Returning users grew for the fourth consecutive month (77 → 106 → 149 → 151), the most consistent positive signal in this dataset. Organic Social nearly doubled (49 → 91 sessions, +86%), indicating improved social content performance or increased posting frequency in April. The engaged session rate held at 63% — consistent with March’s 65% — confirming engagement quality is stable at the new volume level.

03

Executive Summary

↗ April 2026 Highlights

April 2026 delivered 916 active users — confirming that March’s 89% traffic surge was not a temporary anomaly but the establishment of a new higher performance baseline. With no identifiable large campaign driving traffic, April’s 916 is organically sustained — a strong marker for the Chamber’s digital momentum.

The Events page maintained second position with 400 views and 251 active users, its highest ever result. Member Directory dropped slightly to sixth (83 views, 57 users), potentially reflecting a shift in visitor intent as April post-events settled. The Join page continued to attract highly motivated visitors — 89 views at 16.3% bounce rate, the second-lowest of any page and a strong ongoing conversion signal.

Referral traffic reached its highest monthly total at 202 sessions, with caloundramarkets.com.au delivering 163 sessions (up from 117 in March, +39%). The TasteCaloundra pipeline activated in March continued to compound, as predicted. Organic Social sessions nearly doubled from March (49 → 91), suggesting stronger social content activity or engagement in April.

Two new bot-origin cities appeared in the audience data — Singapore (108 users) and Columbus/Ashburn, USA — continuing the rotating bot traffic pattern flagged in March. These are not real visitors and will be filtered via GTM IP exclusion.

04

Standout Metrics This Month

📈
New Traffic Baseline Confirmed
April’s 916 active users — achieved without an identifiable campaign event — confirms the Chamber’s site is now operating at a structurally higher traffic level. In January this site had 348 active users. In April it held 916 with no spike to explain it. This is compounding audience growth: the result of consistent content activity, growing referral networks, and improving brand search recognition.

🔗
Referral Network: Record Month
Referral traffic hit 202 sessions — its highest in the reporting period. caloundramarkets.com.au delivered 163 sessions (+39% from March’s 117), cementing its position as the single most valuable external referral partner. The tastecaloundra.com.au pipeline, activated mid-March PLUS the domain redirects, continues to compound.

📱
Organic Social Nearly Doubled
Organic social sessions grew from 49 in March to 91 in April — an 85.7% increase. With an engagement rate of 50% for social-sourced visitors, this audience is meaningfully engaged. This growth suggests either increased posting frequency, stronger content resonance, or both, in April. Continuing and expanding this momentum into May is a clear priority.

05

Key Metrics Overview

📡

Active Users

916

≈ −4.0% vs Mar

🆕

New Users

857

≈ −4.2% vs Mar

🔁

Returning Users

151

↑ 4th consecutive month ✓

📊

Total Events

5,800

≈ −7.9% vs Mar

⏱

Avg. Engagement Time

33s

↓ −13.2% vs Mar (38s)

🤝

Engaged Session Rate

63%

≈ stable vs Mar (65%)

🔍

Organic Search Sessions

373

≈ −21.8% vs Mar (478)

📣

Organic Social Sessions

91

↑ +85.7% vs Mar (49)

06

Traffic Sources

Session Channel Breakdown — April

Sessions by Channel — Apr vs Mar

Channel	Apr Sessions	Apr %	Mar %
Direct	539	43.0%	47.2% ↓
Organic Search	373	29.8%	34.4% ↓
Referral	202	16.1%	13.3% ↑
Organic Social	91	7.3%	3.5% ↑↑
Unassigned	—	—	0.4%

Engagement Rate by First User Medium

Organic

65.7% (Mar: 70.1%)

Social

50.0% (Mar: 66.7%)

Referral

45.7% (Mar: 47.7%)

Direct

33.8% (Mar: 30.0%)

Insight: The channel mix is normalising after March’s direct spike. Direct traffic fell from 656 to 539 (−17.8%) as the event-driven surge settled, while referral grew to its highest monthly total (202 sessions).
The caloundramarkets.com.au referrals are producing compounding returns: 163 sessions in April, up from 117 in March (+39%).
Organic Social’s doubling to 91 sessions is the most notable positive trend in April’s channel data — at a 50% engagement rate, these are quality visits.
Organic search declined in absolute terms (478 → 373) but remains the highest-quality engagement channel overall.
Direct’s engagement rate improved slightly (30.0% → 33.8%), suggesting the audience arriving directly is becoming slightly more purposeful over time.

💡 Opportunity

Organic Social’s near-doubling (49 → 91 sessions) signals that social content in April landed better than March.

07

Top Pages by Traffic

#	Page	Views	Active Users	Events	Bounce Rate	vs Mar
01	Homepage /	606	392	2,000	39.3%	↓ −24% views vs Mar (801)
02	Events /our-events/	400	251	1,200	38.3%	↑ Best-ever result
03	About /about/	116	78	321	25.5%	↓ −16% users vs Mar (93)
04	Join ★ 16.3% bounce /join/	89	58	253	16.3%	≈ stable vs Mar (83)
05	Member Directory /member-directory/	83	57	202	12.5%	↓ −49% users vs Mar (112)
06	News NEW to top 7 /news/	61	32	144	10.6%	↑ New to top 7

Insight: The Events page hit its best-ever result (400 views, 251 users) — even slightly ahead of March’s strong result — confirming the Chamber’s event promotion is consistently driving site traffic.
The News page entering the top 7 for the first time (with a very low 10.6% bounce rate) reflects the volume of news content posted in April; visitors are reading and engaging, not bouncing.
The Member Directory’s drop from 112 to 57 active users is notable — this likely reflects the post-March-event settling of member look-up activity.

💡 Opportunity

The Join page attracted 58 active users with only a 16.3% bounce rate in April — its lowest ever. This is a highly motivated audience reading the membership page carefully.

08

Organic Search Performance

Top Search Queries — Clicks (Apr vs Mar)

caloundra chamber of commerce

85 ↓ Mar: 97

sconetime caloundra ↑ NEW

8 ↑ Mar: 1

caloundra chamber

5 ↓ Mar: 16

chamber of commerce caloundra

1

chamber of commerce jobs

1 NEW

chamber of commerce membership

1 NEW

chamber of commerce sunshine coast

1 NEW

Organic Impressions by Landing Page

/ (Homepage)

786 ≈ Mar: 1,184

/event-location/the-happy-turtle-cafe/

709 ↑ Was 474

/member-directory/

570 ↑ Was 538

/our-events/

449 ≈ stable

/about/

389 ≈ stable

/event-location/mummys-cafe/

262 ↑ NEW

/supporting-aura-south/

232 ↑ NEW

Insight: Branded search remains the dominant click driver — “caloundra chamber of commerce” generated 85 clicks (down slightly from March’s 97 but still ranking #1). The standout movement in April is sconetime caloundra jumping from 1 click to 8, indicating growing search interest in this specific event, likely driven by awareness activity in April. Two significant new pages entered the impressions data: Mummy’s Café event location (262 impressions) and Supporting Aura South (232 impressions) — both new organic visibility gains. The Happy Turtle Café event location page increased from 474 to 709 impressions, consolidating its unexpected organic reach. These event-location and community-advocacy pages are earning meaningful search visibility that the Chamber should continue to build on.

💡 Opportunity

Three new search queries appeared in April: “chamber of commerce jobs”, “chamber of commerce membership”, and “chamber of commerce sunshine coast.” These are category-intent queries — people searching broadly for Chamber services, not specifically for Caloundra. The site currently has low visibility for these terms. Creating or optimising a dedicated Membership Benefits page and a “Why Join” page with these exact phrases in headings and meta descriptions would target this intent directly and is a tractable SEO improvement for May.

09

Devices & Search Behaviour

Consistency from March: The desktop-dominant pattern observed in March continued in April. The Chamber’s professional/business audience researches and engages primarily via desktop during business hours, confirming that the site’s most critical conversion pathways (Join, Contact, Member Directory) should remain optimised for desktop-first. Mobile CTR from organic search remains significantly lower than desktop, consistent with a B2B/membership audience profile rather than a consumer audience. No significant shift in device behaviour was observed in April.

10

Audience & Geography

Active Users by City (Apr vs Mar)

🇦🇺

Brisbane

303

↑ Mar: 277

🇸🇬

Singapore ⚠️ Bot traffic

108

—

🇦🇺

Sydney

89

↓ Mar: 153

🇦🇺

Sunshine Coast

42

↓ Mar: 68

🇦🇺

Melbourne

33

↓ Mar: 59

🇺🇸

Columbus ⚠️ Bot traffic

21

—

🇺🇸

Ashburn ⚠️ Bot traffic

17

—

User Distribution — April 2026

Insight: Brisbane continued to grow (277 → 303, +9.4%) — the Chamber’s primary digital audience is deepening its engagement month-on-month. Sydney declined from its March spike (153 → 89), which is expected as the March event-driven traffic settled. Sunshine Coast and Melbourne also pulled back slightly after March’s strong numbers — again consistent with post-campaign normalisation. All four Australian cities remain above their January and February levels, confirming structural audience growth across the board.

⚠️ Ongoing Bot Traffic: Singapore (108 users), Columbus USA (21 users), Ashburn USA (17 users) — Flint Hill from March has rotated out; Singapore has replaced it as the primary bot origin. These are not real visitors. GTM IP exclusion filters are in place for these to clean all future reports and is not cause for concern unless a significant spike or website behaviour is affected.

11

Additional Notes & Recommendations

1

Add a CTA to the Join Page

58 active users visited the Join page in April with a 16.3% bounce rate — the second-lowest on the site. These are highly motivated visitors. A prominent “Apply to Join” button or embedded enquiry form would convert more of this existing intent into actual membership enquiries without needing any additional traffic.

2

Optimise for “Chamber of Commerce” Category Keywords

Three new category-intent queries appeared in April’s organic data: “chamber of commerce jobs”, “chamber of commerce membership”, and “chamber of commerce sunshine coast”. These represent people searching for Chamber services broadly. Optimising the Membership Benefits or Join page to target these phrases would capture regional intent potentially going to competitors.

3

Implement GTM Bot IP Exclusion Filters – DONE

Bot traffic locations rotate monthly (Flint Hill in March, Singapore/Columbus/Ashburn in April). Each rotation inflates active user and city data. GTM IP exclusion filters applied to known bot IP ranges will clean this from all future reports however ongoing monitoring of this is important.

WebsitePerformanceAnalysis

Monthly Snapshot

Month-on-Month Comparison

Executive Summary

Standout Metrics This Month

Key Metrics Overview

Traffic Sources

Top Pages by Traffic

Organic Search Performance

Devices & Search Behaviour

Audience & Geography

Additional Notes & Recommendations

Website
Performance
Analysis