Your at-a-glance summary for May 2026, with month-on-month movement vs April.
May 2026 delivered 1,217 active users and 1,503 sessions — both the highest monthly totals in the reporting period. The month’s results are characterised by two concurrent stories: a structural improvement in community awareness and organic search visibility, and a significant single-day traffic spike on 27 May (213 users) that inflated the total beyond the underlying trend. Stripping that spike out, the baseline sits around 1,000 active users — still a genuine step up from April’s 916.
Organic search had its best month on record. Sessions grew 62% to 605 and Clicks reached 274 across 5,040 impressions (5.44% CTR). Average position improved from 12–16 in early May to 6–8 by month end — a clear and consistent upward trajectory that accelerated in the final two weeks. This is the compounding result of consistent content publication, the Moffat Beach Street Party event page earning strong placement, and the Aura South advocacy content earning broad visibility (1,039 impressions on the /supporting-aura-south/ page alone).
Monitor referrals from CaloundraMarkets.com.au moving forward as there may be some unintentional but welcome boost from the markets site to the chamber site given the more prominent branding and ownership by the chamber on the new markets site.
The Events page and Moffat Beach Street Party page both performed strongly. The Events hub held second position with 350 views and 251 users (consistent with April). The Moffat Beach Street Party event page appeared as the second-highest click page (37 clicks, 399 impressions, 9.27% CTR) — exceptional performance for a single event page, confirming that properly structured event content earns meaningful organic reach. The About page recovered to 19 clicks (421 impressions, 4.51% CTR), also strong.
Direct and organic search reached near-parity for the first time — 609 direct sessions (40.5%) vs 605 organic search sessions (40.3%). In every prior month, direct was the dominant channel by a clear margin. This is a significant milestone: the site is no longer primarily a destination people type directly; it is increasingly one they find through search. Referral sessions held at 182 (12.1%), organic social at 96 (6.4%).
The Member Directory maintained third position (254 views) — its highest result in the reporting period — suggesting ongoing member look-up activity and growing interest in the Chamber’s business network. The Join page remained active at 15 views, reflecting consistent membership enquiry intent.
Bot traffic continues from US-based origins (194 users from the United States, predominantly Ashburn-type server IPs) alongside elevated international signals from Ireland (32), India (27), Singapore (17), and China (16). Real Australian users account for 748 in the country-level data. GTM filtering remains in place.
Top Search Queries — Clicks (May)
Top Pages by Clicks
Session Channel Breakdown — May
Sessions by Channel — May vs Apr
| Channel | May Sessions | May % | Apr % |
|---|---|---|---|
| Direct | 609 | 40.5% | 43.0% ↓ |
| Organic Search | 605 | 40.3% | 29.8% ↑↑ |
| Referral | 182 | 12.1% | 16.1% ↓ |
| Organic Social | 96 | 6.4% | 7.3% ≈ |
| Unassigned | 11 | 0.7% | — ↑ |
New Users by First Channel
| # | Page | Views | vs Apr |
|---|---|---|---|
| 01 | Caloundra Chamber of Commerce / (Homepage) | 666 | ↑ +9.9% vs Apr (606) |
| 02 | Events Hub /our-events/ | 350 | ≈ Apr (400) — consistent |
| 03 | Member Directory ↑ Best ever /member-directory/ | 254 | ↑ +206% vs Apr (83) |
| 04 | Join /join/ | 15 | ↓ vs Apr (89) — notable |
Clicks & Impressions by Device — May
Device Insight
Desktop dominates click-throughs (185 vs 86 mobile), despite mobile generating more total impressions (2,680 vs 2,302). This means desktop searchers are clicking through at 8.04% — more than twice mobile’s 3.21% CTR. The Chamber audience searches on desktop when they have intent to act, and on mobile when browsing. This is the inverse of the Caloundra Markets site (which is mobile-dominant). It reinforces that the Chamber’s audience is predominantly professional — searching and acting during business hours on desktop devices.
Clicks by Country — May
GA4 Active Users by Country — May
Weekly Cohort — New User Acquisition (Apr–May)
| Cohort Week | New Users | Wk 1 Return | Wk 2 Return | Wk 3 Return |
|---|---|---|---|---|
| 19–25 Apr | 160 | 3 (1.9%) | 1 (0.6%) | 4 (2.5%) |
| 26 Apr – 2 May | 163 | 2 (1.2%) | 4 (2.5%) | 2 (1.2%) |
| 3–9 May | 227 | 4 (1.8%) | 3 (1.3%) | 1 (0.4%) |
| 10–16 May | 133 | 2 (1.5%) | 1 (0.8%) | — |
| 17–23 May | 191 | 0 (0%) | — | — |
| 24–30 May ↑ spike week | 400 | — | — | — |