Your at-a-glance summary for April 2026, with month-on-month movement vs March.
April 2026 delivered 4,300 active users — virtually identical to March’s 4,321, but with a fundamentally different and stronger traffic composition. The paid Instagram and Facebook advertising present in March is no longer visible in April’s channel data; yet total traffic held steady, meaning organic search growth absorbed the entire loss of paid social sessions. This is a meaningful marker of the site’s organic health.
The Caloundra Street Fair page recorded its best performance since reporting commenced, climbing to the second-most-visited page on the site with 1,200 views and 966 active users — a 45% increase from March’s 826 views. This likely reflects increased event promotion, organic social media posts, seasonal interest, and the compounding effect of the March domain redirect cleanup strengthening related search terms. The homepage maintained its position at 4,600 views.
Organic search strengthened significantly — total organic sessions grew from 3,991 to approximately 4,700 (+17.8%), the top keyword “caloundra markets” grew from 1,103 to ~1,500 clicks (+36%), and homepage organic impressions jumped from 25,671 to 33,000 (+28.6%). The /our-markets/ page impressions grew from 5,994 to 8,800 (+47%), suggesting the March domain redirects are building SEO authority.
Average engagement time improved from 24s to 30s — recovering back toward February’s 31s baseline now that the lower-engagement paid social audience is no longer in the mix. This confirms the paid traffic’s dilutive effect on the engagement metric was real and temporary.
The Stallholders page pulled back significantly (918 → 385 views) after its strong March result, suggesting March’s surge was event driven that drove concentrated interest. The T&C’s page also normalised (270 → 177 views). Both remain healthy engagement pages with very low bounce rates.
New bot anomalies in April: Ashburn, Virginia (164 users) replaced Council Bluffs as the primary US bot origin. Singapore remains elevated at 151 users. These are not real visitors and continue to require GTM IP exclusion filtering.
Top Search Queries — Clicks (Apr vs Mar)
Organic Impressions by Landing Page
Session Channel Breakdown — April
Sessions by Source — Apr vs Mar
| Source / Medium | Apr Sessions | Mar Sessions | Change |
|---|---|---|---|
| google / organic | 4,700 | 3,991 | ↑ +17.8% |
| direct / none | 984 | 1,100 | ↓ −10.5% |
| bing / organic | 92 | 91 | ≈ stable |
| queensland.com / referral | 63 | 49 | ↑ +28.6% |
| m.facebook.com / referral | 59 | 108 | ↓ −45.4% |
| ig / social | 41 | — | Organic (was paid) |
| facebook.com / referral | 38 | — | ≈ stable |
Key Referral Partners
| # | Page | Views | Active Users | Events | Bounce Rate | vs Mar |
|---|---|---|---|---|---|---|
| 01 | Home — 3 Street Markets / | 4,600 | 3,100 | 14k | 57.0% | ↑ +200 views vs Mar |
| 02 | Caloundra Street Fair ↑ Best ever /caloundra-street-fair/ | 1,200 | 966 | 3.2k | 35.6% | ↑ +45.3% vs Mar (826) |
| 03 | Caloundra Twilight Market /caloundra-twilight-market/ | 517 | 377 | 1.5k | 31.9% | ↑ +8.8% vs Mar (475) |
| 04 | Stallholders /stallholders/ | 385 | 266 | 1k | 26.1% | ↓ −58.1% vs Mar (918) |
| 05 | Our Markets /our-markets/ | 379 | 307 | 1.2k | 41.1% | ↑ slight vs Mar (291) |
| 06 | Currimundi Lake Twilight Market /currimundi-lake-twilight-market/ | 374 | 271 | 1.1k | 38.2% | ↑ +18.7% vs Mar (315) |
| 07 | Terms and Conditions /fees-and-tcs/ | 177 | 116 | 386 | 20.5% | ↓ −34.4% vs Mar (270) |
Active Users by City (Apr vs Mar)
User Distribution — April 2026