Analytics Report – Caloundra Markets · March 2026
Gravity PROJEX

Website
Performance
Analysis

🌐 caloundramarkets.com.au 📅 1 Mar – 31 Mar 2026
Prepared for
Caloundra Markets
Prepared by
Gravity Projex
Report generated
April 2026
01

Monthly Snapshot

Your at-a-glance summary for March 2026, with month-on-month movement vs February.

Active Users
New Users
Returning Users
Avg. Engagement Time
Top Page
Top Traffic Channel
4,321
↑ from 3,300 in Feb (+30%)
4,295
↑ from 3,200 in Feb (+34%)
~400
See new vs returning chart
24s
↓ from 31s in Feb (−22.6%)
Homepage
4,400 views
Organic Search
3,900 sessions
March context: March is the first month with paid social advertising active (Instagram and Facebook ads), which accounts for the significant jump in new users. Instagram paid (ig/paid) contributed 332 first-user sessions and Facebook paid (fb/paid) 187 sessions — a combined 519 paid social sessions that didn’t exist in February. Organic performance continued to grow alongside this.
02

Month-on-Month Comparison

Active Users
4,321 Mar
↑ +30.3% vs Feb (3,300)
New Users
4,295 Mar
↑ +34.4% vs Feb (3,200)
Returning Users
~400 Mar
See new vs returning chart
Avg. Engagement Time
24s Mar
↓ −22.6% vs Feb (31s)
Event Count
23,000 Mar
↑ +21% vs Feb (~19k)
Engaged Session Rate
~41% Mar
↓ vs Feb (~45%) ⚠️
SC Organic Clicks
2,718 Mar
↑ vs Feb (est. ~1,900)
SC Impressions
27,749 Mar
≈ Stable vs Feb
Overall trend: March saw a significant jump in overall traffic (+30% active users), driven primarily by the paid Instagram and Facebook advertising (519 combined sessions). Organic search continued to strengthen with 3,900 sessions. The drop in average engagement time from 31s to 24s is consistent with paid social audiences, new users from ads typically spend less time on a first visit before deciding whether to attend. This is expected behaviour with paid traffic. The important measure here will be whether paid social visitors return in future months, or whether organic + direct continues to dominate quality sessions.
03

Executive Summary

↗ March 2026 Highlights

Caloundra Street Markets attracted 4,321 active users in March 2026, a significant 30% increase from February’s 3,300. This growth was driven by a combination of continued organic search strength and the first full month of paid social advertising on Instagram and Facebook. Instagram paid alone contributed 332 first-user sessions and Facebook paid added 187 sessions, putting 519 new paid sourced visitors on the site for the first time.

Organic Google Search remained dominant at 3,900 sessions from google/organic as a first-user source. Google Search Console confirmed 2,718 organic clicks across 27,749 impressions for the month, with a strong average CTR of 9.80% — a meaningful improvement in click performance. The homepage remained the primary landing page with 25,671 organic impressions and 1,922 clicks (7.49% CTR).

The Stallholders page continued a strong trajectory, climbing to the second-most-visited page in March with 918 views and 761 active users and a further 128% increase on February’s 402 views. Combined with the Terms and Conditions page (270 views), stallholder related content attracted nearly 1,200 views in March, reinforcing stallholder interest remains high and growing.

A new city anomaly appeared in March: Council Bluffs, Iowa (USA) contributed 73 active users — likely bot or crawl traffic, consistent with the previously noted Lanzhou (China) and Singapore anomalies. Singapore also remained elevated at 127 active users, which warrants continued monitoring.

🔧 Secondary domain cleanup (via Webcentral, 19–21 March)
Previously unconfigured domains were paying hosting/registration fees without delivering any traffic:

✅ AuraFarmers.Com.Au [404 page] → now redirects to CaloundraMarkets.Com.Au
✅ AuraTwilightMarkets.Com.Au [not found error] → now redirects to CaloundraMarkets.Com.Au
✅ CaloundraMarkets.Au [not found error] → now redirects to CaloundraMarkets.Com.Au
✅ CaloundraStreetFair.Au [not found error] → now redirects to CaloundraMarkets.Com.Au
✅ CaloundraStreetFair.Com [error page] → now redirects to CaloundraMarkets.Com.Au
✅ CaloundraTwilightMarkets.Com.Au [not found error] → now redirects to CaloundraMarkets.Com.Au
✅ CurrimundiTwilightMarkets.Com.Au [not found error] → now redirects to CaloundraMarkets.Com.Au
✅ TwilightMarketsCaloundra.Com [not found error] → now redirects to CaloundraMarkets.Com.Au
✅ TwilightMarketsCaloundra.Com.Au [dead link to old caloundrastreetfair.com.au] → now redirects to CaloundraMarkets.Com.Au
✅ CaloundraStreetFair.Com.Au → no action needed, already correctly redirecting to CaloundraMarkets.Com.Au
⚠️ AuraTwilightMarket.Com.Au [404 page, hosting package DNS issue] → pending configuration as this is connected to hosting account
⚠️ CaloundraStreetMarket.Com.Au [not found error] → pending configuration as this is connected to hosting account

↳ See Organic Search insight — keywords like “twilight markets caloundra” (32 clicks), “aura twilight markets” (14 clicks), “aura markets” (12 clicks), “aura farmers market” (4 clicks), and “currimundi twilight markets” (18 clicks) are all queries where these redirected domains will now consolidate search authority back to the main site. The full SEO benefit will build progressively through April and May as Google recrawls the domains.

04

Standout Metrics This Month

📈
+30% Users — Paid Ads Launch
Active users jumped from 3,300 to 4,321 (+30%) in March, the largest month-on-month increase since the site launched. Instagram paid (332 sessions) and Facebook paid (187 sessions) contributed 519 net-new sessions that didn’t exist in February — accounting for most of the growth. Organic also continued to strengthen independently.
🏪
Stallholders Page: #2 Most Visited
The Stallholders page climbed from #3 in February to the second most-visited page in March with 918 views and 761 active users — a 128% jump from February’s 402 views. Combined with 270 views on the T&C’s page, stallholder-focused pages now represent nearly 1,200 monthly visits, signalling strong and growing stallholder intent.
🔍
9.80% Average CTR — Search Console
Google Search Console recorded a 9.80% average click-through rate across 27,749 impressions in March, with 2,718 total clicks. The homepage alone drove 1,922 clicks from 25,671 impressions (7.49% CTR). Thursday–Saturday consistently showed the highest click volumes, confirming market-day proximity as the key traffic driver.
05

Key Metrics Overview

📡
Active Users
4,321
↑ 30.3% vs Feb
🆕
New Users
4,295
↑ 34.4% vs Feb
🔁
Returning Users
~400
≈ See chart
📊
Total Events
23,000
↑ ~21% vs Feb
⏱
Avg. Engagement Time
24s
↓ 22.6% vs Feb
🤝
Engaged Session Rate
~41%
↓ vs Feb (~45%)
🔍
SC Organic Clicks
2,718
↑ Growing vs Feb
👁
SC Impressions
27,749
≈ Stable vs Feb
💡 Note on Engagement Drop

Engagement time dropped with the arrival of paid social traffic (31s → 24s). This is normal — new paid audiences take time to warm up. Linking paid ads to specific market landing pages rather than the homepage would give these visitors an immediate, relevant answer and improve engagement time in April.
06

Search Console Performance

Total Clicks
2,718
1 Mar – 1 Apr 2026
Total Impressions
27,749
Search result appearances
Avg. CTR
9.80%
↑ Strong click-through rate
Avg. Position
~6.4
Avg. across all queries

Daily Clicks & Impressions — March 2026

Market-day pattern confirmed: The Search Console data clearly shows a weekly spike pattern, with the highest click days consistently falling on Fridays and Saturdays (market preparation days). The three biggest single days were 28 March (321 clicks), 14 March (287 clicks), and 21 March (278 clicks) — all Saturdays aligning with market weekends. The Thursday–Saturday surge confirms that people are searching specifically to find out if and when the market is on each weekend. This reinforces the homepage “next market date” recommendation from February.
07

Traffic Sources

Session Channel Breakdown — March

Sessions by Channel — Mar vs Feb

ChannelMar SessionsMar %Feb %
Organic Search3,99166.1%~72% ↓
Direct1,10018.2%~20% ≈
Paid Social NEW5579.2%0%
Referral1572.6%~3% ≈
Organic Social~50~0.8%~1% ≈

Key Referral Sources

m.facebook.com
108 sessions (Feb: ~80)
queensland.com
49 sessions (Feb: 62)
bing / organic
91 sessions ↑ Feb: ~30
Insight: The paid social advertising is new in March’s traffic mix. Instagram paid (352 sessions) and Facebook paid (205 sessions) delivered 557 sessions — entirely net-new traffic. Bing organic also grew strongly from ~30 to 91 sessions, suggesting broader search engine visibility improvements. Queensland.com referrals dipped slightly from 62 to 49, but remain a consistent and valuable free traffic source. The paid social engagement quality (shorter session times) is expected at this early stage of ad activity.
💡 Opportunity

Paid ads are reaching new audiences, showing that they’re being directed to the home page which is great but this could be further optimised by sending to landing page to overcome the bounce rate of 59.1%. Linking ads to specific market landing pages (ie Caloundra Street Fair or Caloundra Twilight Market) may give paid audiences a more relevant, targeted experience.
08

Top Pages by Traffic

#PageViewsActive UsersEventsBounce Ratevs Feb
01
Home — 3 Street Markets
/
4,4002,90013,00059.1%↑ +700 views
02
Stallholders ↑ NEW #2
/stallholders/
9187612,70056.8%↑ from #3 (+128%)
03
Caloundra Street Fair
/caloundra-street-fair/
8266352,10026.7%↑ from #2 (+12%)
04
Caloundra Twilight Market
/caloundra-twilight-market/
4753571,40033.5%↑ from #5 (+50%)
05
Currimundi Lake Twilight Market
/currimundi-lake-twilight-market/
31521693345.9%≈ from #6
06
Our Markets
/our-markets/
29124089833.6%≈ from #4
07
Terms and Conditions
/fees-and-tcs/
27017155324.9%↑ from #7 (+34%)
Insight: The most significant shift is the Stallholders page jumping to #2 with 918 views — a 128% increase from February’s 402 views. Combined with the T&C’s page at 270 views (both pages sharing very low bounce rates of 56.8% and 24.9% respectively), this confirms sustained and growing stallholder interest. The homepage bounce rate remains at 59.1%, consistent with February and January, reinforcing that improving the homepage remains the highest-priority site improvement. All individual market pages grew in visits compared to February, which is a positive trend across the board.
💡 Opportunity

Stallholder pages are now the site’s most engaged section. With nearly 1,200 visits between Stallholders and T&C’s — both with bounce rates under 57% — these pages are attracting highly motivated visitors.
09

Organic Search Performance

Top Search Queries — Clicks (Mar vs Feb)

caloundra markets
1,103 ≈ Feb: 1,100
caloundra street fair
154 ≈ Feb: 149
caloundra markets sunday
75 ↑ Feb: 35
caloundra market
56 ≈ Feb: 58
caloundra twilight markets NEW
39
caloundra sunday markets
37 ≈ Feb: 39
twilight markets caloundra
32 ≈ Feb: 34
caloundra night markets NEW
29

Organic Impressions by Landing Page

/ (Homepage)
25,671 ↓ Feb: 28k
/our-markets/
5,994 ≈ stable
/caloundra-twilight-market/
5,359 ↑ Feb: 5.0k
/caloundra-street-fair/
4,381 ≈ stable
/market-faqs/
3,491 ≈ stable
/stallholders/
3,188 ≈ stable
/currimundi-lake-twilight-market/
2,180 ↓ Feb: 2.4k
Insight: The keyword “caloundra markets sunday” doubled from 35 clicks in February to 75 in March, confirming a growing audience searching specifically for Sunday market information. A new keyword, “caloundra night markets”, appeared with 29 clicks and “caloundra markets today” dropped from 32 to 18 clicks, possibly reflecting improved awareness from repeat visitors. Overall, the keyword mix remains healthy and brand dominant, with the top query (“caloundra markets”) at an exceptional 56.45% CTR and position 1.12.

Domain redirects and future keyword impact: The 19–21 March secondary domain cleanup redirected 9 previously dead or misconfigured domains to CaloundraMarkets.Com.Au. Several of the keywords already appearing in this month’s data — “twilight markets caloundra” (32 clicks, position 2.4), “aura twilight markets” (14 clicks), “aura markets” (12 clicks), “currimundi twilight markets” (18 clicks), and “aura farmers market” (4 clicks) are exactly the queries these domains were likely ranking for or accumulating link signals around. As Google recrawls the redirected domains over April and May, their accumulated authority should consolidate to the main site and strengthen rankings for these terms. This is a slow-building SEO gain that will become visible in future months’ Search Console data but an immediate capture of potentially completely lost visitors in the past who have found themselves on a dead page.
10

Devices & Search Behaviour

Search Console Clicks by Device

Device Breakdown — March 2026

📱 Mobile
2,271 clicks (83.5%)
🖥 Desktop
408 clicks (15.0%)
📟 Tablet
39 clicks (1.4%)
CTR by Device
Mobile CTR
11.54%
Tablet CTR
10.34%
Desktop CTR
5.30%
Insight: A strong 83.5% of all organic search clicks come from mobile devices, with mobile also boasting the highest CTR at 11.54% (vs 5.30% desktop). This confirms visitors are searching on-the-go, typically deciding whether to visit the market that day or weekend.
11

Audience & Geography

Active Users by City (Mar vs Feb)

🇦🇺
Brisbane
2,300
↑ Feb: 1,900
🇦🇺
Sydney
759
↑ Feb: 546
🇦🇺
Melbourne
262
↑ Feb: 133
🇦🇺
Sunshine Coast
166
↑ Feb: 140
🇸🇬
Singapore ⚠️
127
↑ Feb: 52
🇺🇸
Council Bluffs ⚠️ NEW
73
—
🇦🇺
Gold Coast
68
↑ Feb: 50

User Distribution — March 2026

Insight: All Australian cities grew in March — Brisbane (+21%), Sydney (+39%), Melbourne (+97%), and Sunshine Coast (+19%) — reflecting the positive effect of paid social ads reaching broader audiences. Singapore jumped from 52 to 127 active users — this is a notable anomaly that should now be treated as likely bot/crawl traffic and will be filtered from reports going forward. A new anomaly also appeared: Council Bluffs, Iowa (USA) with 73 active users, which has the hallmarks of automated traffic. Lanzhou (China) from previous months is resolved after IP filtering last month via Google Tag Manager… worth monitoring in future months as a potential issue.
12

Additional Notes & Recommendations

1
Link Paid Ads to Specific Market Landing Pages
Both Instagram and Facebook paid campaign data is showing as currently sending users to the homepage (59.1% bounce rate). This may just be the UTM tracking not picking up the link, alternatively directing paid ad traffic to specific market pages may give visitors an immediately relevant experience, reduce bounce, and improve cost-per-session for the ad spend.
2
Fix the Contact Page’s Search Visibility
The /contact-us/ page received 1,352 organic impressions in March but only 1 click — a 0.07% CTR, the worst-performing page on the site. This signals a mismatch between the page’s meta title/description and what users are searching for. Improvements to the site are known to be needed however as a reference this will be noted to ensure future improvements have optimised meta title and description to match search intent (ie “Contact Caloundra Markets — Stallholder & General Enquiries”) to improve CTR and unlock meaningful enquiry traffic.
3
GA4 Bot/IP Filtering via Google Tag Manager
Singapore has grown from 52 to 127 active users and Council Bluffs (Iowa, USA) appeared with 73 new users in March — both consistent with automated bot traffic. Lanzhou (China), flagged in previous month, is resolved. Setting up IP exclusion filters in GA4 via Google Tag Manager will exclude these from all future reports, keeping data clean and accurate.
4
Completing the Two Pending Domain Redirects
Two domains from the March cleanup remain pending and likely to be resolved in early April as these are connected to the hosting account. Pending webcentral confirmation that these domains can have DNS zone’s setup to allow a redirect to then deliver value for domains that are being paid for and not utilised.
Gravity PROJEX
gravityprojex.com.au
This report is private and confidential, for the intended recipient only — prepared for Caloundra Markets
Report period: 1 March – 31 March 2026