Moffat Beach
Brewing Co

• Priority Prominent “Book a Table” button — this needs to be the most visible thing on the site. Sticky on mobile, persistent in the header. For a hospitality business, this is the #1 conversion driver.
• Priority HTML menus, not PDFs — mobile-friendly, Google-indexable, and easy for customers to scan. Dietary tags and seasonal badges where relevant. PDFs are invisible to search engines and frustrating on phones.
• Opportunity Google Maps embedded on venue pages — interactive maps with directions links are one of the highest-converting elements on any hospitality page. Simple but effective.
• Opportunity Events section with proper detail — dates, descriptions, ticket links, and context. Not just images. Visitors need to know what’s on at a glance.
• Opportunity Domain strategy — the .beer domain is fun but hurts local search. Grabbing moffatbeachbrewingco.com.au and moffatbeachbrewing.com.au (usually $10–$100/year each) as redirects to the new Square site would protect the brand and help with search rankings.
• Quick Win Square Online integration with Square POS — since you’re already running Square across both venues, moving the website to Square Online gives you native integration for bookings, gift cards, merch, and online orders without third-party workarounds.

What’s Working

• Clean brand presentation and good use of photography
• Clear venue separation (Beachside vs Production House)
• Solid information architecture — story, beers, awards, shop, contact
• NowBookit integration for table reservations
• Email subscription form in the footer

Where We See Opportunities

• Page titles and meta descriptions are generic. Google doesn’t know what makes your pages special. For example, the Beachside page title could target “Brewpub Moffat Beach | Breakfast Lunch Dinner | Sunshine Coast” instead of just repeating the brand name.
• No structured data (Schema markup) — this means Google can’t show your opening hours, ratings, menu items, or events in search results. Your competitors who do this get richer, more clickable search listings.
• No blog or content section — for a brewery in “Australia’s Craft Beer Capital,” there’s an enormous SEO opportunity for content about new releases, food pairings, brewing stories, and Sunshine Coast lifestyle.
• The .beer domain is memorable and fun, but it can disadvantage you in local search compared to .com.au. Worth acquiring moffatbeachbrewing.com.au as a redirect or primary domain — this applies regardless of which platform you’re on.
• No analytics or conversion tracking that we could detect — meaning there’s no data on how many visitors book a table, buy from the shop, or sign up for emails. Moving to Square Online and connecting GA4 properly fixes this from day one.
• The move to Square Online is actually a smart call — you’re already running Square POS at both venues, so your menu items, online ordering, gift cards, and event listings can all connect through one ecosystem instead of being managed separately.

Google and Bing Business Profiles

• Beachside is sitting at 4.2 stars on Google — solid, but there are some food-related reviews pulling the average down. We know these food scores don’t reflect the actual food but unfortunately the squeaky wheels are more likely to be the keyboard warriors. An active review response strategy can help as first option, but more importantly I’d recommend ‘floating the ship’ by encouraging happy customers and regulars to leave reviews. This could shift the scores meaningfully and quickly, effectively drowning out the squeaky wheels.
• TripAdvisor shows 3.6 out of 5 with only 62 reviews — the low volume means a handful of negative reviews have an outsized impact. More review volume would fix this naturally. Same strategy as above, especially with group and event customers. Option B is to request through your TripAdvisor login that reviews be reset — they will do this (unlike Google) if you tell them you’ve had changes to the listing (refurbishments, new amenities, etc.).
• Both venues could have fully optimised, separate Google Business Profiles with weekly posts, fresh photos, updated menus, and active Q&A management.

Search Visibility

• You should be dominating searches for “Sunshine Coast brewery,” “craft beer Caloundra,” “Moffat Beach restaurant,” and “brewery tour Sunshine Coast.” With your awards history and unique venues, ranking first for these terms is realistic with proper SEO work.
• PDF menus are invisible to Google. If someone searches “Moffat Beach Brewing menu” they won’t find your actual food offerings — only the page that links to a PDF download.
• There’s no content targeting function and event searches — “private function venue Caloundra,” “brewery function room Sunshine Coast” are genuinely high-intent search terms that you could own. Even if the searcher doesn’t book today, they’ll more than likely do recon in person — feet through the door either way.
• No analytics or conversion tracking that we could detect — meaning there’s likely no data on how many visitors view the site, book a table, buy from the shop, or sign up for emails. Hard to improve what you can’t measure. You might have an underground following for a particular product that you weren’t even aware of.

The beer, the venue experience, and service get consistently excellent feedback everywhere. The area that draws the most criticism is food consistency — but that’s something you’d already be across, and honestly this kind of feedback isn’t a surprise with hospitality venues given the squeaky wheel factor. What we can help with is making sure the positive experiences are more visible online.

Review Strategy Ideas

• QR codes on tables, invoices, and receipts linking directly to Google Reviews — making it effortless for happy customers to leave a review in the moment
• Respond to every Google review (positive and negative) — this signals to Google that you’re active and engaged, and it reassures potential visitors reading reviews
• Encourage social media check-ins — you already have strong engagement on Untappd; make sure there are prompts at the bar and on table talkers for other platforms

Right now there’s @moffatbeachbrewing (the main account at ~9K followers), @mbbcbeachside (248 followers, only 29 posts), and @moffatbeachinsider mentioned in the main bio.

Following our chat, the recommendation is to keep all three accounts active but tighten the strategy. Production House (@moffatbeachbrewing) becomes the hero account — all events, specials, promotions, seasonal changes, and major content goes here first. Cross-post anything relevant to the Beachside and Insider accounts. Take advantage of chefs and staff (especially at Beachside) to capture their own UGC content for the Beachside account, which can then be re-posted to Production House where relevant. Align the Insider account with the blog/news page on the website so they feed each other. Use Highlights on all three accounts to save story posts for ongoing visibility.

TikTok and Instagram are consistently shown to be the #1 avenue for how people aged 18–40 discover where to eat, drink, and visit. It’s overtaken Google for hospitality discovery in that demographic. And you have incredible visual assets that are perfectly suited to it:

• The artwork and open-view infrastructure at Production House is genuinely cinematic
• Can-sealing in front of customers’ eyes is the kind of content that goes viral — it’s satisfying, shareable, and uniquely yours
• Moffat Beach at golden hour with a cold beer? That’s the Sunshine Coast lifestyle in a 15-second clip
• Brew day time-lapses, “first sip” reactions to new releases, behind-the-scenes with the team — this content practically creates itself

We’re not saying you need to dance on camera. Just authentic, well-shot glimpses of what makes this place special. Your venues already do the heavy lifting visually — you’ve done such incredible work, you deserve the attention.