Your at-a-glance summary for April 2026, with month-on-month movement vs March.
April 2026 had a strong paid social advertising campaign for Visit Gympie Region. Facebook paid (fb/paid) delivered 3,300 first users and Instagram paid (ig/paid) added 388, for a combined 3,688 paid social first-users. This single change accounts for the majority of April’s 5,700 active users, which represents a +280% jump from March’s organic-only 1,500.
The organic performance story is equally important and genuinely positive: Google organic sessions grew from 512 to 670 (+30.9%), and organic impressions data shows the /subregions/gympie/ page now attracting 5,800 impressions — matching the /whats-on/ page at 5,000. This broad organic momentum is building independent of the paid campaign and reflects the ongoing content and SEO work.
The What’s On page surged to 630 views and 500 active users — its best result ever and a 225% increase from March’s 194 views — likely driven by both paid social audiences landing on the events page and organic interest in upcoming events including the Gympie Muster. A new page, Outdoor & Adventure, entered the top 7 for the first time with 113 views and a very low 10.3% bounce rate, signalling strong audience intent from this content category.
Returning users nearly doubled from 124 to 238 — the most meaningful loyalty metric in the dataset and the strongest return-visitor result the site has recorded. Gympie local users tripled from 26 to 81, likely reflecting the paid campaign reaching local audiences and pre-Muster community interest. The Gympie Rally 2026 map keyword appeared with 7 organic clicks — confirming that Muster-related search interest is activating ahead of the event.
Two notable items this month. The Page Not Found issue continues to grow from old legacy url’s (with a 66.4% bounce rate). And the homepage bounce rate of 72.4% is high as paid social audiences were landing on the homepage and leaving quickly. Linking paid ad traffic to specific destination or event landing pages would significantly reduce this.
Session Channel Breakdown — April
Sessions by Source — Apr vs Mar
| Source | Apr Sessions | Mar Sessions | Change |
|---|---|---|---|
| fb / paid NEW | 3,600 | 0 | ↑ New channel |
| direct / none | 831 | 803 | ↑ +3.5% |
| google / organic | 670 | 512 | ↑ +30.9% |
| ig / paid NEW | 403 | 0 | ↑ New channel |
| queensland.com / referral | 114 | 94 | ↑ +21.3% |
| bing / organic | 98 | 81 | ↑ +21.0% |
| m.facebook.com / referral | 97 | 29 | ↑ +234% |
| gympie.qld.gov.au / referral | 81 | 20 | ↑ +305% |
100% Engagement Sources — April
| # | Page | Views | Active Users | Events | Bounce Rate | vs Mar |
|---|---|---|---|---|---|---|
| 01 | Homepage / | 5,900 | 4,900 | 18k | 72.4% | ↑ views but ↑ bounce (35.2% → 72.4%) |
| 02 | What’s On ★ 17.2% bounce /whats-on/ | 630 | 500 | 1.7k | 17.2% | ↑ +225% vs Mar (194) |
| 03 | Gympie & Surrounds /subregions/gympie/ | 223 | 193 | 577 | 14.8% | ↑ +50% vs Mar (149) |
| 04 | Outdoor & Adventure NEW to top 6 /things-to-do/outdoor-adventure/ | 113 | 104 | 278 | 10.3% | ↑ New — lowest bounce on site |
| 05 | Mary Valley /subregions/mary-valley/ | 108 | 95 | 273 | 19.6% | ≈ stable vs Mar (116) |
| 06 | Caravan & Camping /where-to-stay/caravan-camping/ | 100 | 73 | 298 | 23.1% | ↑ slight vs Mar (82) |
Top Search Queries — Clicks (Apr vs Mar)
Organic Impressions by Landing Page
Device Category — April 2026 (All Traffic)
Device Split Context
The dramatic shift to mobile (37.4% → 81.2%) is the signature of the paid social campaign. Facebook and Instagram ads are delivered almost exclusively to mobile devices, and the in-app browser sessions (Safari in-app, Android Webview, Samsung Internet) confirm users are clicking directly from their social feed — never leaving the app environment. The strong presence of Android Webview and Safari in-app in the browser list confirms this pattern. Desktop’s drop from 60.6% to 15.4% doesn’t mean desktop visits fell — it means paid mobile visits were added at scale. When the campaign is not running, expect device split to return toward March’s pattern.
Active Users by City (Apr vs Mar)
User Distribution — April 2026