Website
Performance
Analysis
🌐 visitgympieregion.com.au
📅 1 Mar – 31 Mar 2026
Prepared for
Visit Gympie Region
Prepared by
Gravity Projex
Report generated
April 2026
Your at-a-glance summary for March 2026. This is the first report using a calendar month period (1–31 March), sliding the reporting period into calendar month date reporting instead of go-live date monthly reporting. The previous report covered 5 Feb–5 Mar, so directional comparisons are provided where relevant.
1,500
Feb report: 1,968 users
1,700
High new user volume
124
Loyalty signal growing
40s
↑ from 0:58 session time Feb
March context: The Gympie Family Carnival was the standout performer event of the month, generating 188 organic search clicks across carnival related keywords and making the event page the highest performing page on the site by click through rate.
The What’s On page which surged 341% in the February report continued its strong performance at 194 views, confirming that events related content is now a permanent traffic driver for the site.
Engagement time at 40 seconds per active user remains strong, and 124 returning visitors shows a growing base of repeat audience.
The social media traffic gains from February (4.7× increase) are worth comparing, with Facebook referral returned with 29 sessions this period in comparison.
The previous report (5 Feb–5 Mar) overlaps slightly with this period. Comparisons below are directional context, not exact MoM calculations.
Active Users
1,500
Feb report: 1,968 total users
Avg. Engagement Time
40s
Strong engagement depth
Returning Visitors
124
Loyalty trend continuing ✓
Engaged Sessions
0.61
Feb report: 59.24% eng. rate
Total Events
9,000
Feb report: 6,441 page views
Events per User
5.9
Good content depth
Organic Clicks
946
↑ 3× vs Feb (308 clicks)
Impressions
75,251
Feb report: 87,601
Search engine clicks tripled from 308 to 946, the most dramatic improvement in any metric. This was almost entirely driven by the Gympie Family Carnival, which generated 188 clicks from carnival specific keywords plus a significant spillover effect on the core “gympie” brand term (77 clicks vs 46 in the February report). The organic impressions decrease from 87,601 to 75,251 may reflect the change in reporting period length or seasonal search volume shifts moving away from peak seasonality, will monitor for April. All engagement quality metrics continued their positive trajectory from the February period.
↗ March 2026 Highlights
March 2026 was dominated by the Gympie Family Carnival, which became the most significant single event traffic driver in the site’s reporting history. The carnival event page generated 277 organic clicks at an 11.74% CTR — outperforming the homepage, and carnival related keywords collectively delivered 188 clicks from 1,302 impressions. “Gympie carnival 2026” alone achieved a 29.55% CTR at position 1.85, validating the event specific content approach recommended in the February report where “gympie family carnival” first appeared with 23 clicks.
The site attracted 1,500 active users with an average engagement time of 40 seconds and 124 returning visitors. While the user count is lower than the February report’s 1,968, engagement quality remains strong and the 59.24% engagement rate from the February period is tracking consistently, with engaged sessions at 0.61 per user.
Search engine performance was outstanding: 946 organic clicks from 75,251 impressions — a 3× increase in clicks compared to the February report’s 308 clicks. The homepage generated 193 clicks from 29,774 impressions, while the /whats-on/ page delivered 100 clicks (3.59% CTR), continuing the events content momentum that saw What’s On views surge 341% in the February period.
Traffic sources remained well diversified. Direct sessions led at 803, Google organic grew to 512 sessions, and gympie.qld.gov.au returned as a referrer with 17–20 sessions. Facebook referral (29 sessions) continues to feature, suggesting the social momentum from the February report’s 4.7× surge is holding.
Geographically, Brisbane strengthened as the primary source market at 545 active users, consistent with the February report’s finding that Brisbane had overtaken Sunshine Coast as the top source city. Gympie local traffic increased to 26 active users which is a healthy signal of local community engagement, likely driven by Carnival promotion.
🎪
Carnival: 188 Clicks, 11.74% CTR
The Gympie Family Carnival was the single biggest search traffic driver. In the February report, “gympie family carnival” first appeared with 23 clicks exploded to 188 combined carnival clicks in March. The event page outperformed the homepage by clicks (277 vs 193), proving that dedicated event content sourced via ATDW with year specific keywords delivers exceptional organic results.
📈
Clicks 3× — From 308 to 946
Search engine clicks tripled compared to the February report. While the carnival accounted for much of this, the core brand term “gympie” also grew from 46 to 77 clicks (+67%), and “hopevale adventure camping” remained steady at 12 clicks (vs 10). The site’s overall organic click performance has shifted to a meaningfully higher level.
🔄
Bing Organic — 81 Sessions, Strong First-User Ratio
Bing delivered 81 sessions with 53 first users — a 65% first-user rate, which is notably high. This means Bing is consistently pulling in new audiences who haven’t found the site through Google. Given that Bing powers Microsoft Edge, Copilot AI search results, and an older/desktop demographic, this is a meaningful secondary search channel that often gets overlooked in tourism reporting.
📡
Active Users
1,500
Feb report: 1,968 users
🆕
New Users
1,700
New visitor volume
🔁
Returning Users
124
Loyalty growing
📊
Total Events
9,000
↑ vs Feb (6,441 views)
⏱
Avg. Engagement Time
40s
Strong engagement
🤝
Engaged Sessions
0.61
Feb: 59.24% eng. rate
🔍
Organic Clicks
946
↑ 3× vs Feb (308)
👁
Impressions
75,251
↓ vs Feb (87,601)
Total Clicks
946
↑ 3× vs Feb (308)
Total Impressions
75,251
↓ vs Feb (87,601)
Avg. CTR
1.26%
↑ vs Feb (0.8%)
Avg. Position
~7.8
Feb: 7.2
Daily Clicks & Impressions — March 2026
The 20 March spike (118 clicks) was the Gympie Family Carnival peak. The daily chart shows a clear event-driven surge from 17–20 March, with clicks spiking from the typical 20–30/day range to 50, 63, 66, and peaking at 118 on 20 March — likely generated from event news as well as prime planning time for travellers leading into the carnival weekend. This single day total represents 12.5% of all March clicks. The February report’s CTR of 0.8% improved to 1.26% in March, largely driven by the carnival’s high CTR event keywords. Outside the carnival window, daily click volume was consistent at 18–34 clicks/day, broadly consistent with the February period’s baseline.
Session Channel Breakdown — March
Sessions by Source — March
| Source | Sessions | First Users | Context |
|---|
| Direct | 803 | 791 | Feb: 43.43% share |
| Google Organic | 512 | 434 | Feb: 583 visits |
| Queensland.com | 94 | 80 | Consistent referrer |
| Bing Organic | 81 | 53 | ↑ Strong |
| Visit Sunshine Coast | 35 | 26 | Stable partner |
| m.facebook.com | 29 | 29 | Feb: 8.1% social |
| gympie.qld.gov.au | 20 | 17 | Active referrer |
100% Engagement Rate Sources
cumulusairpark.com.au
100%
roustaboutsrvclub.com.au
100%
The traffic source mix is broadly consistent with the February report’s channel breakdown (Direct 43.43%, Organic 33.46%, Referral 13.67%, Social 8.1%). Direct traffic remains the largest channel. Google organic sessions at 512 are slightly below the February period’s 583 organic visits, but Search Engine clicks tripled (308 → 946), indicating strong organic search performance growth. The 100% engagement sources (cumulusairpark, drivequeensland, parks.qld.gov.au, roustaboutsrvclub) are small but perfectly qualified audiences arriving from tourism adjacent sites.
| # | Page | Views | Active Users | Events | Bounce Rate | Context vs Feb Report |
|---|
| 01 | Homepage / | 1,400 | 908 | 4,600 | 35.2% | Feb: 3,076 views |
| 02 | What’s On Sustained /whats-on/ | 194 | 148 | 611 | 37.0% | Feb: 776 views (+341%) |
| 03 | Gympie & Surrounds /subregions/gympie/ | 149 | 124 | 391 | 19.0% | Feb: 339 views |
| 04 | Mary Valley /subregions/mary-valley/ | 116 | 94 | 336 | 25.7% | Feb: 209 views |
| 05 | Caravan & Camping /where-to-stay/caravan-camping/ | 82 | 52 | 240 | 22.2% | Feb: 158 views |
| 06 | Cooloola Coast /subregions/cooloola-coast/ | 77 | 62 | 204 | 36.1% | Feb: 172 views |
| * | Page Not Found ⚠️ /404 — flagged in Feb report (183 views) | 230 | 198 | 899 | 69.8% | ↑ worse — still #2 |
The subregion pages that surged in February have settled into a consistent baseline. The February report showed triple digit growth across all subregion pages (Gympie +175.6%, Mary Valley +120%, Cooloola Coast +129.3%). In March, these pages are holding at a stable level — Gympie 149 views, Mary Valley 116, Cooloola Coast 77. Bounce rates are healthy across all subregion pages (19.0% to 36.1%), confirming visitors who find these pages are genuinely engaged with the content. The Gympie & Surrounds page’s 19.0% bounce rate is the best on the site.
⚠️ The 404 Page Not Found issue flagged in February report at 183 views grew to 230 views with 198 active users hitting dead ends.
Top Search Queries — Clicks (March vs Feb Report)
gympie carnival 2026 EVENT
65
gympie family carnival EVENT
48 ↑ Feb: 23
gympie family carnival 2026
24
hopevale adventure camping
12 ≈ Feb: 10
visit gympie region
10 ↓ Feb: 15
Organic Impressions by Landing Page
/where-to-stay/caravan-camping/
4,636
Carnival event page
2,359 277 clicks!
The carnival keyword cluster validated the February report’s recommendation to invest in event-specific content. The February report noted “gympie family carnival” as a new high performer with 23 clicks and 5.4% CTR. In March, that single keyword grew to 48 clicks, and the broader carnival cluster (6 keyword variants) delivered 188 total clicks — accounting for approximately 20% of all March organic clicks. The core brand term “gympie” also grew from 46 to 77 clicks (+67%), and “gympie tourism” nearly doubled (5 → 9 clicks). “Things to do in gympie” held at 6 clicks (vs 7 in Feb) — this remains a high value search term worth targeting with dedicated content.
Search Engine Clicks by Device
Device Breakdown — March 2026
Search Engine (organic search clicks)
📱 Mobile
722 clicks (73.5%)
🖥 Desktop
228 clicks (23.2%)
📟 Tablet
32 clicks (3.3%)
GA4 Device Split (all traffic)
Desktop 60.6% · Mobile 37.4% · Tablet 2.0%
Feb report: Mobile 53.5% · Desktop 42.9%
Mobile dominates organic search (73.5% of clicks) with the highest CTR at 1.58%. This confirms the tourism audience is primarily mobile, people searching for “gympie carnival” or “things to do in gympie” are doing so on their phones, often while travelling or planning on-the-go. The February report noted a significant desktop shift (+10.1pp to 42.9%) in data — the March figure of 60.6% desktop suggests the trend toward research phase browsing is continuing into autumn.
Active Users by City — March
🇦🇺
Brisbane
545
Feb: 34.47% — still #1
🇦🇺
Gympie (local)
26
↑ Feb: 1.9%
User Distribution — March 2026
Brisbane continues as the dominant source market at 545 active users, consistent with the February report’s finding that Brisbane had overtaken Sunshine Coast as the #1 source city (34.47% vs 33.17%). Sydney (141) holds its position, and Melbourne (45) continues to show as a measurable interstate audience — the February report noted Melbourne as a new entry at 4.62%. Gympie local traffic increased to 26 active users — a healthy signal of local community engagement, likely driven by the Carnival event. Gold Coast (23) is slightly lower than the February report’s 11.2% share, but remains a consistent source market.
1
Replicate the Carnival SEO Success for Future Events
The Gympie Family Carnival delivered 277 organic clicks at 11.74% CTR — outperforming the homepage. In the February report, this keyword first appeared with 23 clicks. By March, the carnival cluster generated 188 clicks across 6 keyword variants. This proves that dedicated content pages with year specific keywords (“gympie carnival 2026”) drive exceptional organic performance. Apply this model to upcoming events — Gympie Muster, regional markets, and seasonal festivals by creating content early and including the year in titles.
2
Prepare Muster Content Early for Maximum Impact
The “gympie rally 2026” keyword appeared in Search Engine with 223 impressions and 2 clicks, early Muster related search interest is building. The February report noted rallyqueensland.com.au and muster.com.au as new referrers with 16 and 11 sessions respectively. Creating dedicated Muster content pages now — accommodation guides, dining, “things to do between shows”, and visitor logistics could position the site to capture the growing search volume before the event.
3
Build dedicated “Tin Can Bay Dolphins” Experience Content
This keyword delivered clicks in the January period but has dropped from the top queries in both February and March. It’s a uniquely compelling, emotionally resonant experience that could rank year round. A rich dedicated content plan with visitor info, feeding schedule, imagery, and operator booking links would establish a permanent organic presence that drives traffic independent of seasonal swings.
4
Continue Scaling Social Media with Page Specific Content
Facebook referral (29 sessions) continues to feature in March’s top sources. Continuing to link social posts directly to specific pages (What’s On, subregion pages, Farmstays) rather than the homepage will sustain the momentum. The February report noted social engagement at 47.17% with room to grow toward the 60%+ levels of organic traffic.